Tag: CustomerFeedback
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Why Forcing Survey Responses Destroys Your Data
I received a survey from the BBC today. Probably like millions of other people. Like everyone else, I don’t respond to every survey in my inbox, but I actually wanted to participate in this one. The survey was long, so (again, like everyone else) I instinctively allocated a reasonable amount of time to complete it…
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The Hidden Bias in NPS Surveys: Why Colour-Coding Can Distort Customer Feedback
I have seen it again and it’s becoming worryingly popular. More and more organisations are committing to degrading the NPS® question and their ability to analyse survey results is deteriorating. Introduction: the NPS Colour-Coding Issue I am referring to the increasingly common practice of colour coding the 0 to 10 scale of the NPS question…
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Is the Customer Always Right? Navigating the ‘Wrong Customer’ Dilemma
I attended a webinar recently, with a really interesting panel of experts on Customer Journey Mapping. At one point, I asked the panel about what Jones and Sasser1 defined as “wrong customers” and one of the experts, quite rightly said: “We have to be careful how we label our customers. We surely don’t have “wrong”…
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CX OriginsThe Ancient Roots of Customer Experience: A 4,000-Year Journey
When we hear “CX” today, we think of customer satisfaction surveys, Net Promoter ScoreSM, and digital feedback forms. However, the practice of customer experience is as old as commerce itself. CX: More Than Just Modern Acronyms If we travelled back 2,000 years and asked a Roman merchant about ‘CX’, he would tell us it meant…