Tag: CustomerService
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The Absurdity of Closed-Box-Only Return Policies: A Customer Experience Fail
Can anyone tell me what’s the point of a closed-box-only return policy? Because I can’t figure it out. I went to the shopping centre today, in search of a mouse. Nothing fancy, but I wanted to see one of those silent mice with a very quiet click that is less annoying to other people when…
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Is the Customer Always Right? Navigating the ‘Wrong Customer’ Dilemma
I attended a webinar recently, with a really interesting panel of experts on Customer Journey Mapping. At one point, I asked the panel about what Jones and Sasser1 defined as “wrong customers” and one of the experts, quite rightly said: “We have to be careful how we label our customers. We surely don’t have “wrong”…
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CX OriginsThe Ancient Roots of Customer Experience: A 4,000-Year Journey
When we hear “CX” today, we think of customer satisfaction surveys, Net Promoter ScoreSM, and digital feedback forms. However, the practice of customer experience is as old as commerce itself. CX: More Than Just Modern Acronyms If we travelled back 2,000 years and asked a Roman merchant about ‘CX’, he would tell us it meant…