Tag: CXProgramme

  • Successful CX Programs Beyond Surveys

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    by

    Jaime Valle
    in

    I had a meeting with a big global client the other day about how we keep improving the current CX programme in the future. They are very keen to run another wave of the usual customer satisfaction survey, which, of course, we can do for them. At the same time, we were actually encouraging them…

  • Bad Boys’ CX Ultimate Guide

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    by

    Jaime Valle
    in

    Why Are You Here? When setting up a Customer Experience (CX) Programme, the first question you should ask yourself is: why? Why do you want to understand your customers’ needs and motivations? Now, don’t strain yourself trying to find the “correct” answer because—spoiler alert—there isn’t one! The only answer that matters is your own. And…