Tag: Earned Growth Rate

  • Are Discounts for New Customers Worth It?

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    by

    Jaime Valle
    in

    Have you ever seen an offer or discount ‘for new customers only’? It’s a great marketing and sales tactic to attract new customers, but what about existing ones? How do you feel when your bank or supermarket offers discounts and promotions to new customers but excludes you? Do you take this as an invitation to…

  • Surveying for Compliments: The Bias in Customer Feedback

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    by

    Jaime Valle
    in

    The Innocent-Looking Survey Back in March, I received a survey from a well-known financial services company. I hid some bits from the picture but you know the type—they pop up in your inbox, looking all innocent, asking you to “share your experience” after a recent interaction. Naturally, I opened it up, curious to see what…