Tag: RetailHistory
-
CX OriginsThe Ancient Roots of Customer Experience: A 4,000-Year Journey
When we hear “CX” today, we think of customer satisfaction surveys, Net Promoter ScoreSM, and digital feedback forms. However, the practice of customer experience is as old as commerce itself. CX: More Than Just Modern Acronyms If we travelled back 2,000 years and asked a Roman merchant about ‘CX’, he would tell us it meant…